Best Practices

How often should I post in my social media?

According to many sources, you should be posting at least once a day. Posting regularly not only puts you in front of your potential customers,on most platforms it also boosts the likelihood that your posts will be seen by new viewers.

What types of things should I post?

We recommend posting different types of content when possible. A combination of sales, limited time offers, stories aout your brand, featured products or services, behind the scenes work, and helpful information creates a great mix that will keep your potential customers interested and engaged.

Which social media platforms or channels should I be on?

It's estimated that 70-80% of americans use more than one social media platform. So our general guidance is you should be on three channels, leading with Facebook, Instagram, and Pinterest. But it really depends on what your goals are; maybe you only need one, or maybe you need all the channels. The best way to decide is to think aout where your existing and potential customers are. The Pew Research Center has a handy factsheet on social media use by platform and demographic: https://www.pewresearch.org/internet/fact-sheet/social-media/

How many social media platforms should I be on?

It's estimated that 70-80% of americans use more than one social media platform. So our general guidance is you should be on three channels, leading with Facebook, Instagram, and Pinterest. But it really depends on what your goals are; maybe you only need one, or maybe you need all the channels. The best way to decide is to think aout where your existing and potential customers are. The Pew Research Center has a handy factsheet on social media use by platform and demographic: https://www.pewresearch.org/internet/fact-sheet/social-media/